POM Wonderful Presents: The Greatest Movie Ever Sold

Aroview: SUPER SIZE ME's Morgan Spurlock takes us behind the scenes of product placement and strategic branding while pitching his film's naming rights to a variety of companies in this entertaining documentary.

The film's novelty idea peaks about halfway before settling into a breezy investigation (as opposed to interrogation) into the pervasiveness of advertising in American culture, while the front-and-centre style of Spurlock only takes him so far as he uneasily balances loyalty to his sponsors with his propensity for satire.

NZ International Film Festival 2011