 Once in a Lifetime
 Once in a Lifetime
	
		  
	
	
	 
		
	 
	
	 
	
	
	 Aroview: An explosive, tabloid-juicy account of the rise and fall of the New York Cosmos, a fledging team in the American Soccer League who, within the space of five years, transformed the image and popularity of the round ball game in a country notorious for its insular sports obsession.
 
Bought on a whim by Warner founder Steve Ross, his investment and sheer passion for the game soon attract the Cosmos its first major coup: the signing of Brazilian legend Pele. More World Cup stars follow, along with on-field success, enormous crowds, and the off-field fringe benefits of fleeting fame and fortune. Like all great enterprises birthed in seventies though, the inevitability of an implosion looms large. As with decade-intensive documentaries like INSIDE DEEP THROAT and A DECADE UNDER THE INFLUENCE, this also lucidly charts the surge of capitalist excess and ambition in a fertile social climate, lending further proof to the notion that in America in the 70s, there was indeed something in the water.
	
	     NZ International Film Festival 2006
NZ International Film Festival 2006
	  
	 
	 
	 
	 
	  
	
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