Big One, The

Aroview: Just as smart and witty though with less focus than his watershed doco ROGER AND ME, this intervening 'video diary' sets the format for his popular cable series, THE AWFUL TRUTH.

Here cultivating himself as a celebrity icon, Moore embarks on a U.S. promotional tour for his 1996 book "Downsize This!" while dabbling in on-stage repartee, interviewing Honest Joes, and making spontaneous housecalls on corporate America (incl. a finale with Phil Knight of Nike).